It’s super important to really understand pricing and your value. This is a big thing in our industry. What happens is that you start off in your career and emotionally price. You low ball some of your prices because you don’t feel like you’ve established enough to charge more. This kind of dumbs down the whole industry. I’m a big believer that there’s enough work to go around. A creative person doesn’t always understand the business principals. I wish that I understood this earlier in my career: the bottom line and how to run a profitable business. It’s not just the design and planning aspect of the business: it’s the gas to get you places, helpers, the van you use to lug everything around, and of course, the time it take- intangibles we forget to put price on.
Last bit would be… Don’t be afraid to reach out to people you admire. We’re all human. We’ve all been at a starting point in our career. The worst thing they can say is, no!